Namib Desert Diamonds (Pty) Ltd (NAMDIA) is a cutting edge diamond marketing and sales company, perfectly positioned to create a sustainable route to market a portion of Namibia’s unique and highly sought-after diamonds.

Established in 2016 by the Government of the Republic of Namibia, it trades as a private company, governed by the Companies Act, with limited liability.

NAMDIA was established as a result of the signing of a Sales and Marketing Agreement between the Government of the Republic of Namibia and the De Beers Group of Companies relating to Namdeb Holdings’ diamonds. In terms of this agreement, NAMDIA is to purchase (on behalf of the Government of the Republic of Namibia), a Purchase Entitlement consisting of 15% per annum of Namdeb’s total run-of-mine production.

Its objective is to serve as a price discovery mechanism for the Namibian government by trading in rough diamonds on the global market and create a Namibian footprint in the downstream market.

NAMDIA will leverage on the high quality and corresponding premium prizing of its Namibian diamonds and will create an iconic brand that positions Namibia diamonds as a niche product in the luxury brand segment, highly sought after by the world’s elite diamantaires and consumers.